July 27, 2015
The CD Packaging Requirement Becomes Apparent
Laney works for a company that supplies promotional, branded what to businesses small and big around the globe. The organization supplies anything from pens to t-shirts and from mugs to golf towels. Every year, representatives through the company attend many one company to another and business to consumer exhibitions. Over the last number of years to remain attending larger and larger shows with greater frequency, because business is continuing to grow and also the customer base has widened. Laney works included in the team who organise the shows and she works on various facets of the pre-show process like designing the stand ensuring maximum exposure to the company. She normally orders a couple of hundred CDs using the company catalogue stored in it to hand out at these events along with previous years these have been produced as cheaply as possible using a single colour print on the disc as well as a clear plastic wallet to give nominal protection.
Laney has remarked that in the shows these are starting to attend where these are competing with the really big companies, your competitors are providing promotional CDs containing interactive catalogues and also quality CD packaging with printed covers and instruction booklets to help utilize the software on the CDs. She is aware that as a way to tackle them, her company will have to be doing precisely the same, or even more, to obtain themselves noticed.
The CD Packaging Plan
Laney discusses the situation together with her team and so they determine that for the shows they will be attending within a month’s time, they will take CDs which has a similar interactive brochure and eye-catching packaging. She employs the help of an internet site design team to make the interactive brochure which makes it possible for visitors to locate the promotional gifts they need and get yourself a sports event cost for your order. She also starts looking online for businesses supplying a CD printing and packaging service with short lead times and good reputations.
Getting a Reputable Supplier
You can find 4 CD packaging suppliers on Laney’s shortlist and each has an excellent website detailing their helps with great customer feedback. Customer satisfaction is vital to Laney so she puts in the obtain quote to each potential supplier just what exactly form of response she gets. One company is on your golf ball and within 10 minutes she’s a quotation which seems reasonable and very soon and then she gets to be a mobile call in the same company to determine if they can help. She speaks to a project manager who politely requires further information about the project and arranges a gathering with Laney inside their manufacturing unit because they are quite close.
The work manager’s name is Kier and that he arranges to meet Laney by 50 % days time within their plant. Laney spends the subsequent week gathering the knowledge together she really wants to discuss with Kier and meets track of him at 9.30 a.m. for the selected day.
Laney first discusses the disc printing side in the project with Kier. So as to keep the expense down on the project, previously she’s utilised the screen printing method with only one or two colours about the discs. The designs which she has lend themselves perfectly to screen printing in this they’ll use solid block colours with text showing through since the silver in the bare disc surface which looks effective to result in real professional eye catching discs.
She explains to Kier that, historically, they have used plastic wallets to shield the discs as they are cheap and also have been perfectly adequate for providing free discs up to now. She then procedes explain the need for upgrading the CD packaging to maintain competition in their own industry. Kier talks her from the many choices that are available to her:
Clamshell or Trigger Cases – The very first option provided to Laney will be an clamshell or perhaps a trigger case, both are made from flexible polypropylene and can be sourced in several translucent colours. The clamshell case is a hinged case using a moulded central spindle to support the CD in place. The trigger case posseses an ejector turn on the corner and, when inserted, a disc can then be ejected by pressing the switch. While they will be more durable and also have a good quality appearance and feel than a clear plastic wallet, they are not built to contain any printed paper parts.
Card Wallets – They’re manufactured by printing onto some card which has a weight of between 250 and 350 gsm based on the caliber of product required. The credit card is ready on one hand which has a printable semi-gloss finish. This printable surface is then digitally printed with a high resolution image. For any premium finish, the cardboard are able to be gloss laminated which has a very thin, clear glossy effect layer of plastic. Following your clear plastic wallets, card wallets will be the most cost effective CD packaging type and variants can be produced in a gatefold style which have a pocket on the inside left hand panel to accommodate an information booklet, if needed.
CD Jewel Case – An ordinary jewel case is constructed from a rigid polycarbonate material and it has 3 parts; a hinged front cover which props up front insert or booklet, a rear cover which holds the printed rear tray card plus a disc tray which has a central moulded protrusion that your disc clips onto and is located in place. The common jewel case is bulkier compared to card wallet but offers better protection to the disc and offers a much more premium feel for the CD packaging project. You will find there’s slim-line version of the jewel case available which houses a front booklet but not a corner tray card plus a multi-disc version that can deal with 6 CDs although they are very bulky and heavy. The disadvantage of the jewel case could be that the case hinges are susceptible to shattering as well as the covers can be susceptible to cracking if dropped or mistreated.
“DVD Case” style CD Cases – Another option offered by Kier can be a square case similar in size on the jewel case but made by using a clear polypropylene material like the materials used to generate a standard DVD case. This sort of case is a bit more durable as opposed to brittle polycarbonate in the standard jewel case but is additionally more bulky. There is a clear plastic sleeve bonded for the exterior into that any printed wrapper may be inserted; they can also house a printed booklet of the identical size as a jewel case booklet. Versions of this case may be sourced which accommodate multiple discs.
DVD Case – The conventional design of case that consumers are familiar with when choosing a DVD within a retail environment. These cases may also be utilized for PC and console games. They have a clear outer sleeve bonded for many years that may accommodate a printed paper wrapper and they also can contain a large A5 sized booklet where a product requires a comprehensive handbook. CDs could be presented in these instances in the same manner as DVDs. Slim-line variants are also available and again variants are available that hold multiple discs.
CD DigiPacks – This premium packaging type is made from card which may be gloss or matt laminated. One particular or multiple plastic disc holding trays could be glued onto one of several inside panels, the right most panel, and all panels might be digitally printed. A pocket may also be glued to a single with the inside panels to keep an info booklet.
Metal CD Tin – Another premium packaging type, metal tins can be made in almost any shape required and is screen printed. They have an inclination being expensive as being a group of tooling should be generated for bespoke tins, but include a real a sense value to the end product.
Laney examines the choices and decides she will be needing no less than an 8 page information booklet and there is the possibility that she might need to include multiple disc. She would like reasonably limited sense of the work and doesn’t desire to be handing out discs that may just be shoved right into a pocket or bag and forgotten about. She chooses the DVD style case and Kier provides her with templates to the DVD case wrapper and booklet. Laney is familiar with printed product artwork requirements as she’s produced and sourced a myriad of different printed promotional material previously. She’s a good suggestion of how she wants the finish product to look and, working closely with Kier, they quickly come up with the total CD packaging artwork.
The ultimate Product
The conclusion product is received by Laney in 4 trading days the actual industry average for 2000 duplicated CDs with packaging and then she is pleased about the project. The discs can be given out to prospects at shows and exhibitions and Kier’s company has each of the artwork and also the CD master on record to quickly develop a re-run when asked.
The following points talk about each stage from the project that Laney handled and also the aim here’s to supply a checklist for other people working on similar projects to aid avoid project delays as a result of omission of one of the stages:
When sourcing an established CD Packaging supplier, use the internet to do the research and talk with someone through the company or to their existing clients if you need further reassurance.
Discuss the disposable packaging options with a project manager from your supplier. Each company could have slightly different alternatives available and could concentrate on a selected sort of CD packaging.
Obtain templates to the packaging artwork from your supplier, don’t assume every company’s printing process is the same. Cooperate using your project manager each and every stage to make certain there aren’t any project delays as a result of unsuitable artwork. Your supplier will probably produce artwork on your behalf if neccessary, but you will have a cost for this generally.
Allow the required time for your project. An inexpensive to get a top quality product back in the event you only provide supplier A few days to produce. Any mistakes on very short notice projects could be disastrous.
Produce a completed master CD you are absolutely pleased with. In the event you send your supplier files and navigation menu instructions then there will be project delays even though the master and its contents are increasingly being discussed. A good supplier will never perform multiple duplication without your approval from the master disc that might add cost and time towards the project.
July 27, 2015